Mars has announced the launch of its performance bar, Snickers Hi Protein, in the USA. It features the same chocolate, caramel and peanut ingredients as the classic bar but with 20 grams of protein.
“Mars is consumer obsessed, and after talking with many consumers through the product development process, it was clear that the performance nutrition category was missing one key ingredient - delicious tasting products. With the demand for delicious tasting protein bars increasing, SNICKERS Hi Protein bars are guaranteed to be a hit whether you work out avidly, casually or are looking for a delicious snack with more protein,” said Michelle Deignan, Senior Brand Director, Mars Wrigley.
