OREO, a global confectionery favourite, has teamed up with Nintendo to release limited-edition cookies inspired by the world of Super Mario and is sending fans on a mission to help Mario and the other heroes stop Bowser.
"OREO is always looking to bring new offerings to our fans, and we are thrilled to unveil this super partnership with the iconic Super Mario franchise," said Vishnu Nair, Senior Brand Manager at OREO.
"There are so many playful synergies between OREO and Super Mario. It was a no-brainer for us to connect fans of all ages through this delightfully playful cookie collaboration."
The limited-edition OREO x Super Mario cookies feature 16 unique embossments, including Super Mario characters and Power-ups, such as iconic heroes Mario and Luigi, a Super Star, and enemies like a Goomba and Bowser Jr. Packs are filled randomly. Each pack offers a new adventure for fans to discover the 16 different Super Mario designs.
Powering up the playful partnership, Princess Peach is missing, and OREO is calling on superfans to participate in a social challenge to stop trouble-making Bowser from taking over her castle.
"We hope to unite cookie lovers and Super Mario enthusiasts alike with this playful mission, inspired by storyline fans know all too well.”
Nair added that the company might even reveal a surprise as a thank you to those who successfully defeated Bowser and saved the kingdom.
Available exclusively in the USA, the OREO x Super Mario cookies will begin rolling out at retailers nationwide starting Monday, July 10, and will be available for a limited time only.
