Asda has collaborated with the team behind FUEL10K, a small British business that supplies breakfast cereals, to launch Arise Bakery - a brand ew range of baking mixes. The easy-to-use range includes six different mixes to whip up classic bakes, including chewy cookies, fluffy cakes, gooey brownies and perfect bread from just £1.50 each. Simply add water and oil, plus any additional toppings for a baking feat without the fuss.
“The time spent in lockdown has truly reignited the nation’s love of baking and at Asda, we want to help satisfy this demand from our customers as much as possible. We’ve had to be resourceful in these challenging times, and creating the Arise Bakery range not only allows us to support a British supplier, but also create products we know our customers will love, so they continue to bake up a storm in the kitchen," said Mark Popplewell, Senior Buying Manager at Asda for Desserts & Baking, Cereals, Hot Beverages & Sugar.
