The Next Mini Frozen Treat

Blue Bunny

U.S. brand Blue Bunny has announced its new product, Mini Bars, the perfect frozen treat.  

The new frozen dairy dessert bars are dipped in a delicious cookie crunch coating with smooth swirls of additional flavour. Mini Bars will come in various flavours that combine the classics with a fun spin, including Vanilla Caramel Crunch, Chocolate Cookie Crumble, and Strawberry Shortcake.

"Following the success of Mini Swirls, we knew we wanted to grow our 'Mini' platform with a new product lineup that offered the same snackable indulgence as the cones," said Jeremy Hrynewycz, Brand Marketing Director, Blue Bunny. 

"We are proud to launch Mini Bars as a new way to bring joy to consumers' everyday lives with the perfect frozen treat that's mini in size but mighty in a crunch."

Blue Bunny is also launching its new take on soft serve with their Soft scoopables and two new Twist Cones flavours, making it easier than ever to indulge in the classic soft serve experience right at home. Soft scoopables will be available in Vanilla, Chocolate, Cookies and Cream, Strawberry and Mint Chocolate Chip. 

Two new Twist Cones flavours, including Salted Caramel Chocolate and Mint Chocolate, will continue to build out the Twist Cones platform with soft frozen dairy dessert twisted throughout with ribbons of fudge or caramel, along with a bonus chocolaty bite at the bottom.

 "Individuals and families nationwide will love these new additions to our brand portfolio as the Mini Bars, Soft scoopable's and new Twist Cones flavours offer consumers a new way to make each day more fun."

The new product and exciting new flavours are now available at retailers in the U.S. nationwide.