CANADA | HEINZ has turned up the flavour for Canadians, with the launch of new HEINZ Mayonnaise-Style Sauces, expanding its range of delicious condiment options.
The new lineup is crafted for sauce lovers and made to satisfy consumers’ growing craving for more adventurous options in the kitchen.
With more than half of Canadians saying they need at least two to three sauces with their meals, this new lineup delivers a flavour-forward and delicious way to elevate any at-home meal and meet Canadians’ sauce needs.
Fans can now enjoy eight crave-worthy HEINZ Mayo Sauces, including four new flavours: Smoky Bacon, Garlic Parmesan, Mango Habanero and Pickle. These new additions reflect the country’s deep-rooted love for mayo as nearly two-thirds of Canadians rank it among their top five condiments, along with three-quarters of residents in Quebec.
With this expanded lineup, HEINZ has given Canadians even more craveable ways to enjoy their favourite dippable foods.
“At HEINZ, we know that Canadians crave bold and delicious flavours, and we’re thrilled to introduce our new lineup of HEINZ Mayonnaise-Style Sauces to shake up the mayo category and give Canadians more exciting dipping options,” said Jenna Zylber, Head of Innovation at Kraft Heinz Canada.
“As a brand, HEINZ has been a staple for Canadian households for generations, and we’re proud to expand our portfolio with delicious new options that are so irresistible, you won’t be able to stop at just one dip.”
While mayo may be in the top five when it comes to condiments, flavoured options on the market are limited, causing nearly three-quarters of Canadians who dip mayo to have to mix it with other sauces like ketchup or hot sauce.
With flavour as king and nothing stopping irrational mayo lovers from finding the perfect mix, these new innovative offerings remove the extra step and create the perfect flavour pairing.
Canadians might find themselves double-dipping to enjoy more of the exciting flavours. They wouldn't be alone either, as nearly two-thirds of Canadians admit to double-dipping when no one’s around, but with HEINZ Mayo Sauces, it’s time to dip freely.
The all-new HEINZ Mayo Sauces round out the full, craveable lineup with other fan favourite flavours.
