Tesco shoppers are being encouraged to help an ongoing in-store and online allergy awareness and fundraising campaign between 3 to 11 June to support medical research into food allergies.
For the fourth year running, Tesco is working with The Natasha Allergy Research Foundation by donating 10p from every Tesco own brand Free From product customers purchase in stores and online throughout the week. More than £270,000 has been raised for the Foundation since the start of the partnership in 2020.
All money raised through generous customer donations will help Natasha's Foundation continue its research into reducing the risks of food allergies and raise awareness around ingredient labelling.
Natasha's Foundation was founded in 2019 by Tanya and Nadim Ednan-Laperouse OBE, following the tragic loss of their daughter Natasha, who had a fatal allergic reaction to a baguette that contained sesame seeds not listed on the packaging.
Tanya Ednan-Laperouse, OBE, said that Tesco was thrilled to support The Natasha Allergy Research Foundation for the fourth year running, helping raise essential funds to deliver the Foundation's mission to better the lives of up to three million people living with food allergies in the UK.
Oonagh Turnbull, Head of Health Campaigns at Tesco, said it was the first supermarket in the United Kingdom to develop a free range to support customers with food allergies or other special dietary needs.
"Since its launch in 2003, our brand Free From range has grown to 176 products across all categories, many of which are award-winning. We are delighted to continue to support Tanya and Nadim and the Foundation's crucial and potentially life-saving research," said Turnbull.
Tesco is an eight-time Retailer of the Year title winner at the annual Free From Food Awards.
