Cadbury is delivering the future of premium gifting for travellers with a limited edition launch of 1,000 Dairy Milk Laser-Engraved 180g Bars.
The groundbreaking release celebrates the first time Mondelez World Travel Retail and Cadbury have launched Cadbury Dairy Milk Bars utilising laser-etching technology, creating intricately detailed images of the chocolate.
In an exclusive campaign at Heathrow Airport, Cadbury delivers an immersive experience for travellers through an interactive activation highlighting the brand's British heritage with a spectacular display of icons and monuments, paying tribute to Britain's pioneering culture and history.
The campaign drummed up significant excitement Catching the eye of travelling consumers, resulting in all 1,000 bars being sold within two weeks of launching.
The bar is housed in a striking signature Cadbury-purple box with gold-embossed detailing featuring iconic British imagery, reflecting the British heritage of which Cadbury is proudly a part.
Travellers can enjoy a unique 'unboxing' experience and a certificate of authenticity that verifies the bar while adding exclusivity to the experience. The laser etching incorporates beloved icons representing London's pioneering role in shaping culture, history and innovation whilst featuring a skyline of London's most famous sights, including Big Ben and London Bridge.
The supporting activation at Heathrow, which also highlights the new location-exclusive Cadbury Great Britain 520g pouch, will continue delighting travellers until the end of May. By bringing together luxurious packaging, delicious chocolate and exclusivity, Cadbury is ringing in a new era of premium gifting, offering a unique taste of what the future holds within digital innovation and how the British chocolate brand will advance gifting opportunities for travellers to enjoy.
