Nearly 38,000 trade buyers from more than 140 countries attended the latest ISM, the trade fair for sweets and snacks, held in Cologne from 29 January to 1 February 2017. The four-day event attracted decision-makers from all trade channels, along with 1,649 exhibitors from 68 countries.
“ISM once again confirmed its international position as a global platform for the sweets trade. Furthermore, we were able to further reinforce our position with a slight growth in the number of exhibitors," said Katharina C. Hamma, chief operating officer of organiser Koelnmesse GmbH.
Among the topics of discussion were the consequences of Brexit and possible restrictions in the US. New products and marketing ideas also took centre stage, and large trading companies from Europe, North America, the Near East and South America were well-represented, with a significant growth in the number of visitors from Japan, India, Pakistan and the Baltic region.
Held parallel to ISM was the international supplier fair ProSweets Cologne, which saw an attendance of 17,000 trade visitors from over 100 countries. Both ISM and ProSweets Cologne will return from 28 to 31 January next year.