The pinnacle event in the National Football League in the USA is watched by over 200 million people and provides some of the most sought-after advertising opportunities for the year. In 2022, the price for a 30-second advertisement was US$6.5 million (NZ$10.3 million). Here are some of the major FMCG brands that paid the big bucks for some space during this year's half-time break.
PopCorners - Breaking Bad Inspired
Doritos - Featuring Jack Harlow
Hellmann's - Featuring Jon Hamm, Brie Larson and Pete Davidson
Heineken - Featuring Paul Rudd in his role as Ant Man
Pringles - #StuckInPringles
M&M's - Add to the spokescandy drama
