Leading rice company in North America has committed to creating a more sustainable future. Success Rice, under the umbrella company Riviana Foods, has partnered with a group of Arkansas farmers devoted to sustainable rice farming.
SAI (Sustainable Agriculture Initiative) Platform's Farm Sustainability Assessment (FSA) has a toolset for farms and companies in agricultural value chains to help assess, improve, and verify on-farm sustainability performance.
Riviana Foods has committed to purchasing rice from these farmers (using a mass balance approach) equal to Success Rice's white and brown rice consumption volume. Therefore supporting local businesses and beginning a journey to more sustainable rice sourcing.
"We consider sustainable agricultural practices essential, not only from a good stewardship standpoint but also as a fundamental business principle," said Erica Larson, Director of Marketing at Riviana Foods.
"To ensure a better future, we must prioritise support for farmers who engage in sustainable practices."
By utilising the insights from the FSA partnership, Riviana Foods can advance sustainable agriculture through focused farm support. Its partnership with local farmers will make the company Silver Level FSA compliant, which will verify for consumers that the company buys rice that is sustainably grown and sourced.
