A leading partner for consumer goods companies that seek to grow businesses in Asia and, further, has agreed to become the exclusive distributor of Jacob Douwe Egberts’ coffee in Taiwan.
DKSH has made this agreement with Bonsai Ventures Hong Kong Limited. As part of the partnership, DKSH will provide full-agency Market Expansion Services for Douwe Egberts’ brand range Moccona, Super Coffee, Douwe Egberts, and Pickwick across all trade channels nationwide.
Established in 1753, Jacobs Douwe Egberts’ is the world's largest pure-play coffee and tea company, serving approximately 4,500 cups of coffee or tea per second in more than 100 markets with a portfolio of over 50 brands.
The partnership will aim to expand Jacobs Douwe Egberts’ market presence in Taiwan by leveraging DKSH's established and renowned nationwide footprint, capillary distribution network, and experienced sales force. These factors will further strengthen the brand's commercial growth within the market.
“Given DKSH’s proven track record in market expansion services and distribution coverage in the retail and online channels, we are confident that we have chosen the right partner to grow our business in Taiwan,” said Frank Wang, General Manager, Greater China, Bonsai Ventures Hong Kong Limited.
Wang stated that DKSH was looking forward to seeing Jacobs Douwe Egberts’ products become more readily available and driving top-of-mind awareness among its target consumers in this new market.
“We are privileged to take coffee appreciation to a new level with Jacobs Douwe Egberts’ products,” shared Carol Yeh, General Manager, Sales and Marketing, FMCG, DKSH Taiwan.
Yeh elaborated that this would be achieved through DKSH’s skills in leveraging its rich market insights and distribution excellence.
