Mondelēz International has launched Snacking Right, a new mobile-friendly digital platform for Cadbury fans in Australia. Accessible via on-pack QR codes, Snacking Right provides current recycling and packaging disposal information about the company's commitment to mindful snacking and sustainable sourcing.
Australians will notice the QR codes appearing progressively across the Cadbury chocolate range from July, with the concept expanding to include further brands and products.
The platform will offer Cadbury fans recycling and packaging disposal information as return-to-store programs and local recycling infrastructure evolves, providing the latest recycling information for responsible packaging disposal.
Snacking Right includes information about the brand's world-first Cadbury Dairy Milk blocks wrapped in 30 percent recycled content and further efforts to support a circular packaging economy.
Mondelēz International President Australia, New Zealand and Japan Darren O'Brien said the company aimed to build a more sustainable snacking company in Australia by providing consumers with clear recycling and disposal information.
"Whilst other disposal programs have come and gone, Snacking Right is Mondelez's digital solution to engage consumers about our sustainability progress and how we can all play a role in reducing our environmental impact," said O'Brien.
The platform encourages Cadbury fans to enjoy chocolate mindfully. The Snacking Right platform also introduces Cadbury fans to Mindful Snacking, an approach developed by behavioural scientists and eating experts. Included are tools and activities to enjoy chocolate more mindfully and with greater attention and intention.
Fresh milk and cocoa are at the heart of our chocolate Mondelēz International's commitment to sustainable sourcing is also highlighted on the Snacking Right platform.
Cadbury fans can learn more about the dairy farming families who proudly supply fresh milk to the brand. Featured are farmer Darren Fielding and his family, who farm 320 Friesen cows in Tasmania's North-West and have been supplying Cadbury with fresh milk for three generations.
"My family is beyond proud to be supplying Cadbury with our milk and putting smiles on millions of faces for decades now. With the QR code now on-pack, Aussies can learn a little bit more about us, our history and the role we play in creating such iconic products."
The platform also provides information on Cocoa Life, Mondelēz International's sustainable cocoa sourcing program, working to transform farmers' livelihoods and build more robust and empowered cocoa-growing communities.