The Israel-based company, Plantish, known for its revolutionary plant-based salmon created through patent-pending additive manufacturing technology, is excited to announce its rebranding to Oshi immediately. This name change marks a significant milestone in Oshi's broader strategic transformation into a global food company as it gears up for the highly anticipated product launch in the United States later this year.
Oshi has successfully raised $14.5 million in funding, with notable investors like Unovis, who have backed companies like Beyond Meat and Oatly. Other investors include Pitango, TechAviv Founder Partners, SOMV, SmartAgro, E2JDJ, Alumni Ventures, HackSummit, and OurCrowd. The company was founded in March 2021, and notable partners include Michelin chefs, cookbook author Adeena Sussman, and content creator Nuseir Yassin from Nas Daily.
With over 70 percent of global fish consumption attributed to whole-cut forms such as whole fish or fillets, Oshi aims to revolutionise the alternative seafood sector by introducing whole-cut plant-based salmon.
Traditionally, the technical complexities of whole-cut production have limited the availability of such options in the alternative seafood market, primarily focusing on minced fish varieties like fish fingers and fried fish. Oshi's proprietary additive manufacturing technology has overcome these challenges, paving the way for an innovative and sustainable approach to plant-based seafood production.
"By rebranding to Oshi, we are embarking on a transformative journey to position ourselves as a leading global seafood company," said Ofek Ron, Co-Founder and CEO of Oshi.
"Our new name, which stems from the word 'Ocean,' represents our values and commitment to delivering exceptional seafood products that resonate with consumers worldwide. We are dedicated to offering a sustainable and delicious alternative to conventional seafood while promoting a healthier and more environmentally friendly food system."
Oshi is aiming to enter US restaurants by the end of this year. The company has secured a Memorandum of Understanding (MoU) with Coop to collaborate on distributing Oshi salmon fillets. Coop Group is one of Europe's largest retailers, with over 7,000 locations. The partnership aims to offer customers a sustainable, high-quality alternative to conventional salmon.
