Kellogg’s UK has introduced a limited-edition, spook-tacular change to the packaging of Rice Krispies Squares. The popular brand will be renamed ‘Rice Krispies Scares’ for the first time ever to celebrate Halloween.
The limited-edition offering will come in Chewy Marshmallow (pack of four & pack of eight) and Delightfully Chocolatey (pack of four). The new packaging will feature a haunted house backdrop as the launch from Kellogg’s combines the two classic, well-loved flavours with the spookiness of Halloween.
The limited-edition design is available now in all major supermarkets, Co-op and discounters.
Rice Krispies Squares is the leading snacks brand in the treat segment², with 2.9 million households purchasing them annually in the UK.
Sam Hannah, assistant brand activation manager, said Halloween was one of the most significant events for retailers in the UK.
“The addition of our limited-edition Rice Krispies Scares over this period is something we’re excited about, and we’re sure Squares fans will love our new packaging,” said Hannah.