Sainsbury's sign

Sainsbury’s has entered a wholesale partnership agreement with Australian supermarket Coles. The scheme will allow the British retailer to supply own-brand products across Coles stores as well as online.

With Coles’ own-brand products accounting for 30 percent of the supermarket’s gross sales, the partnership is set to accelerate the introduction of innovative products in its own portfolio.

“This deal will free up resources for our own product development team so that they can drive further innovation and help us fulfil our strategy to make Coles an Own Brand Powerhouse,” said Greg Davis, chief executive of commercial and express at Coles.