USA | Justin's has announced it is expanding its nutty lineup with a one-of-a-kind crunch never before offered by the brand.
Starting in April, Justin's Classic Crunchy Peanut Butter will hit store shelves. It has answered the demands of peanut butter shoppers looking for a delightful crunch and mindfully sourced ingredients.
The brand was also excited to expand its lineup of USDA-certified organic chocolate treats with Justin's Peanut Caramel Nougat Chocolate Candy Bars, a permissible indulgence made with simple ingredients consumers can feel good about.
“At Justin's, we’re nuts about crafting delicious nut butters made with simple, mindfully sourced ingredients. That’s why we’re excited to now offer fans Classic Crunchy Peanut Butter, a key item that can drive growth in the peanut butter category,” said Jenny Burns, senior director of brand equity at Justin's.
“Adding to our new products launching this spring, our new Peanut Caramel Nougat Chocolate Candy Bars provide a swap to traditional chocolate candy bars and the rich, delicious taste that chocolate lovers crave.”
Justin's Classic Crunchy Peanut Butter is a no-stir, crunchy option featuring the brand’s signature one-of-a-kind grind. It has expanded Justin's portfolio beyond its beloved classic peanut and almond butters.
Across all retailers, more than 50 percent of peanut butter buyers purchase crunchy peanut butter. Justin's peanut butter sales have been growing faster than the category, providing an opportunity for the brand to help drive incrementality in the crunchy set by leveraging its substantial brand equity in nut butters.
The brand is also a leader in natural nut butter cups and has leveraged this leadership position to launch Justin's Peanut Caramel Nougat Chocolate Candy Bars, which offer consumers nostalgic chocolate candy made with simple ingredients.
It has also partnered with Rudi’s Rocky Mountain Bakery to launch Sandos, a frozen pocket sandwich, featuring Justin's Classic Peanut Butter. Sandos are the perfect portable option for lunch, on-the-go snacks, pre- and post-workouts and more for kids and adults alike.
“We’re excited to expand into the frozen category through this partnership with Rudi’s to bring the simple joy of a ready-to-eat PB&J to new heights,” said Burns.
“Seeing our products in the freezer for the first time is a great milestone, and we look forward to continuing to explore opportunities with like-minded brands.”
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