Nestlé House, Gurugram, India | MAGGI's 'Desh ke liye 2-minute' initiative, launched in 2020, aimed to create a significant impact through small actions. One goal was to offer sustainable alternatives to single-use plastic.
In line with this objective, MAGGI has introduced an edible fork made from wheat flour to enhance the delightful experience of savouring MAGGI Masala Cuppa Noodles. It adds to its soupy, slurpy, and masaledar charm, making it a must-try for all food enthusiasts.
Earlier in 2023, MAGGI also launched foldable, compostable forks in India. These forks were jointly developed in collaboration with Nestlé’s Institute of Packaging Sciences in Lausanne, Switzerland, Kaneka India Pvt. Ltd., and Nestlé India R&D. The introduction of the forks could result in an annualised plastic reduction of approximately 35 MT.
“At Nestlé, we continuously endeavour to discover ways to build a better future for our consumers and the planet. Launching edible forks in Cuppa noodles marks a significant milestone in our commitment to environmental responsibility while pioneering consumer-centric initiatives,” said Rajat Jain, Director of Foods, Nestlé India.
“This innovation is a testament to our global R&D capabilities, which are showcased in cutting-edge technology to develop a first-of-its-kind two-piece fork design. We are confident that this launch will also set a strong precedent for greater greener solutions.”
Jagdeep Marahar, Head of Nestlé R&D Centre India Private Limited (a wholly owned subsidiary of Société des Produits, Nestlé SA), added that the teams have been constantly exploring novel packaging materials and cutting-edge technologies to optimise the use of plastics across the value chain and create sustainable alternatives that local consumers accept.
The launch of the edible forks is currently planned as a limited-period offering. MAGGI Masala Cuppa noodles with Edible Fork are available in major metro cities across India.
