UK | Mondelez and Saica have joined forces to launch paper-based multipack bags for Cadbury biscuits in the UK.
The new paper packaging solution can be included within UK household recycling collections, reducing approximately 145 tonnes of virgin plastic use.
The move is part of the UK business’ ongoing efforts to pack ‘light and right’ in service of its global sustainable packaging goals.
The new packaging, designed in partnership with Saica Group, is recyclable. It has been developed to meet the Confederation of European Paper (CEPI) sustainability standards.
This initiative is part of Mondelez International’s ongoing efforts to pack ‘light and right’ in service of its global sustainable packaging goals. By 2025, the company aims to reduce virgin plastic in rigid plastic by at least 25 percent and all plastic packaging by five percent.
Mondelez has already reduced packaging materials by 72,600 metric tonnes by the end of 2022 and aims to make 98 percent of packaging designed to be recyclable by 2025.
Like Mondelez, Saica Group has been fully committed to transitioning to a circular economy. To this end, it has set a series of ambitious targets in resource efficiency, material circularity, climate neutrality, and zero littering, among other areas.
“We believe that packaging sustainability is a severe challenge that requires our full commitment and far-reaching collaborations with companies equally committed, like Mondelez,” said Miguel Angel Dora, General Manager at Saica Flex.
Mondelez International has made meaningful strides in the evolution of its packaging material. As of the end of 2023, approximately 96 percent of packaging is designed to be recyclable.
The company is on track to achieve its 2025 goal of a five percent reduction compared to 2020 levels of virgin plastic use and is set to see progress in the year ahead in line with expectations.
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