UK | Popular Nestlé cereal brands, including Shreddies, Cheerios, and Nesquik, are teaming up with DC Studios and Warner Bros. across the UK and Ireland.
In the first feature to debut from DC Studios, James Gunn, in his signature style, takes on the original Superhero in the newly imagined DC Universe with a singular blend of epic action, humour and heart, delivering a Superman who’s driven by compassion and an inherent belief in the goodness of humankind.
In addition to the on-pack promotion, Nestlé cereals has invested significantly in shopper activation across UK retailers to support the campaign. Shoppers will find eye-catching branded bays, digital till screens, pallet shippers, and aisle-end displays to create in-store buzz and amplify the excitement surrounding Superman.
“It’s a pleasure to team up with DC Studios and Warner Bros. for our exciting Superman on-pack promotion," said Sarah Fordy, Head of Marketing for Nestlé Cereals.
"Through the partnership, Shreddies, Cheerios, Nesquik, and other brands will have increased visibility in-store while offering shoppers a chance to be part of something fun and exciting this summer, and of course, celebrate the new film that everyone is sure to be talking about this summer. Superman is a family favourite, offering humour, heart and action, which is a great fit for our cereal brands.”
Customers have the chance to win an incredible family holiday to the Six Flags Over Texas theme park in the USA. There are also 1,000 cash prizes up for grabs to celebrate the launch of the epic new Superman film, in cinemas.
To enter the draw, shoppers must purchase a participating pack of Nestlé cereals, scan the QR code, enter their unique product code, and upload their receipt. The main prize to Six Flags Over Texas includes a five-night stay in Texas, US, return flights, two-day park admission and GBP 500 cash.
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