UK | Ocado Retail has launched a curated range of GLP-1-friendly products, including a 100g extra small steak.
New research from Ocado showed that despite growing uptake, large swathes of the public are unaware of how GLP-1 drugs, more commonly known by brand names such as Mounjaro or Wegovy, help users to lose weight.
Forty percent of consumers said they understood how the medication worked, while only four in ten were aware that the associated weight loss can also include a reduction in lean muscle mass, as well as fat.
With estimates suggesting that as many as 2.5 million adults in the UK were using weight loss injections by July 2025, and Ocado’s own study finding that more than one in five have considered using them, rising to more than a third of 25-34 year olds, there is a clear need for better resources to help people navigate the challenges of meeting their nutritional needs while experiencing a reduced appetite.
This was emphasised by the so-called nutrition gap identified in the research. While seven in ten recognised the importance of a balanced diet during GLP-1 treatment, fewer than half of respondents identified protein or fibre as essential, despite their critical role in preserving lean muscle mass and supporting long-term metabolic and digestive health.
Ocado has launched its new aisle, supported by the fact that nearly three-quarters of respondents said it would be helpful to know which foods and meals can support lean muscle preservation during weight loss. The aisle reflected the growing demand for retailers to guide customers with clearer choices and trusted expertise on their wellbeing journeys, importantly, all in one convenient place.
Featuring products from partners such as Holland & Barrett and the new nutrient-dense range from M&S, the aisle will also house the recently launched 100g extra small steak and AG1 alongside M&S's nutrient-dense and high-protein ranges.
Ocado has curated aisles to make shopping simpler, whether customers are looking to lose or maintain a healthy weight. Customers can find the following in the aisle:
- Meals under 600 calories – Carefully compiled meals that are under 600kcal and high in protein
- Protein – Consuming protein can be helpful for weight management following the reduction in lean muscle mass from GLP-1 drugs
- Healthier options – Specially selected ingredients to help cook and eat more healthily. Customers can browse options that are low/reduced fat, high in protein, high in fibre, low carb or contribute to 5-a-day intake
- Hydration support – Maintaining hydration is important when managing weight, with lots of drinks options to choose from
- Recipes aisle – Need meal inspiration whilst managing your weight? Explore the hand-picked recipe selection. All recipes meet specific nutritional criteria
“As weight loss medications become more widely used, it’s crucial that diet and nutrition remain part of the conversation. Preserving lean muscle mass plays an important role in long-term health, metabolism and overall well-being,” said Charlie Parker, Senior Nutritionist at Ocado Retail.
“We’re seeing customers actively seek out high-protein, high-fibre foods and balanced meal options to support healthier weight loss journeys and with reduced appetites. With our unrivalled range, Ocado’s new aisle is here to make it easier for customers to make informed choices that support their goals beyond the number on the scales.”
Demand for protein- and fibre-rich foods has remained strong. Week-on-week sales showed increased demand for protein-rich staples such as steak (+63 percent), chicken (+88.5 percent) cottage cheese (+137.8 percent) and liquid egg whites (+81.6 percent). Health drinks (+47.6 percent ) and vitamins and supplements (+96.2 percent ) have also seen strong growth.
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