Auchan Retail Poland has launched the first fully autonomous store within its innovative Auchan GO concept. Located in Warsaw, the new cashier-free store is open 24/7, allowing customers to shop quickly, comfortably, and seamlessly. At the same time, the new format features a broad product offering that includes a range of fresh products, the standard for the Auchan brand.
The advanced AI-powered solution used in the store is provided by Trigo, the strategic partner of the project, whose technology enables frictionless shopping and automated operations.
Poland is the first market where the Auchan Go store is fully operational for shoppers, following successful tests of the frictionless concept in France.
"The Auchan GO concept is the latest of our solutions to provide our customers with unparalleled comfort and a highly personalised shopping experience," said Katarzyna Tokarewicz, Director of Transformation and Projects at Auchan Polska.
"We are constantly observing how the needs of today's consumers change dynamically, hence the large variety of shopping paths we offer and our focus on combining digital solutions with new concepts of brick-and-mortar stores."
Tokarewicz continued that the Trigo platform introduced in Auchan GO has exceptional accuracy and reliability, as well as the flexibility and scalability of the solution.
This advanced system has provided the technological capability to the retailer to efficiently digitise and automate small and larger store formats, with more shoppers and product diversity.
"This approach fits our plans, as we treat the newly opened shop as a laboratory. We assume that the Auchan GO concept will constantly evolve to meet the changing expectations of our customers. Ultimately, we plan to open approximately 40 outlets of this type over the next few years."
The new Auchan GO opened in Warsaw and is the smallest of Auchan's retail formats. Occupying an area of 75 sqm, up to 30 customers can do quick and effortless shopping without cash registers.
