In the 2023 Brand Reaction Index published by RED C, Lidl has secured the top spot as Ireland’s Most Emotionally Connected Retailer and Ireland’s Third Most Emotionally Connected Brand after Cadbury’s and Tayto. The retailer jumped seven points to claim the top retailer spot in just one year.
In June, RED C completed their third national BRI test in Ireland to identify its Top 100 Emotionally Connected Brands. RED C’s Brand Reaction Index uses facial expressions as shortcuts for emotions. A series of faces and a random selection of brands are shown. Each time a brand is shown, consumers are asked to choose as quickly as possible the emotion that they feel when they see that brand.
Following Lidl, Cadbury’s and Tayto in the top 10 are An Post, Brennan’s, Magnum, Twix, Dunnes Stores, Digestive’s, Homestore, and more.
Fiona Fagan, Marketing Director at Lidl Ireland and Northern Ireland, said the retailer was pleased to see Lidl named Ireland’s Most Emotionally Connected Retailer, demonstrating how engaged Irish consumers are with Lidl.
“Lidl has grown exponentially over the past 20 years in Ireland, and we’re proud to be a household name,” said Fagan.
Fagan continued that as the market-leading discount retailer, Lidl was committed to supporting its Irish consumers during this challenging time and ensuring that by shopping at Lidl, customers had access to the lowest prices, best quality, and superb service daily.