UK | The Government has announced its new initiative, the ‘Good Food Cycle’.
As a member of the Government’s Food Strategy Advisory Board and the sole retailer involved, Sainsbury’s CEO, Simon Roberts, reaffirmed the company's commitment to building a resilient food system and outlined what is needed to turn this shared ambition into a lasting and meaningful reality for all.
The Good Food Cycle has identified ten priority outcomes needed to build a thriving food sector while tackling challenges from rising obesity rates to climate change impacts on production, representing a pivotal milestone in the government’s work to develop a comprehensive food strategy.
Key outcomes to create a good food cycle include:
- An improved food environment that supports healthier and more environmentally sustainable food sales
- Access for all to safe, affordable, healthy, convenient and appealing food options
- Conditions for the food sector to thrive and grow sustainably, including investment in innovation and productivity, and fairer, more transparent supply chains
“Britain’s food system should be a powerhouse of economic growth, innovation and job creation, but in the face of ongoing and significant challenges, we need to work with bold ambition, commitment and focus to secure its future,” said Simon Roberts, Sainsbury’s Chief Executive.
"The government’s Good Food Cycle is a positive step towards building a more resilient food system and ensures that food in the UK is consistently healthier, more sustainable and more accessible to all for generations to come.”
Roberts added that the real work starts now. To unlock growth and build a UK food system that works for everyone, Sainsbury’s will need to work with pace, passion and focus across government and industry to seize this opportunity.
More global news here
