Soft As Cashmere Pampers AMORE

Soft As Cashmere Pampers AMORE

USA | Pampers AMORE is Pampers’ first new diaper brand for newborns and toddlers since 2018.

With the most premium and most absorbent diaper, Pampers AMORE was created for parents who want elevated comfort without compromise.

Reimagined for today, Pampers AMORE has combined advanced leak protection and high absorbency with dermatologist-recognised skin credentials and transparent ingredient-related claims that demonstrate the brand’s safety promise.

“At Pampers, everything we create begins with a commitment to babies’ comfort and parents’ trust,” said Adam Riegle, Vice President, Brand - North America Baby Care.

“With Pampers AMORE, we designed a diaper that delivers protection without compromise, combining outstanding performance with thoughtfully selected ingredients so parents can feel confident they are giving their baby the very best."

Pampers has crafted Pampers AMORE as an evolution of the trusted foundation of Pampers Pure, offering a more premium, sensitive diaper experience for babies with extra-sensitive skin.

Built with love in every detail, Pampers AMORE features:

  • Pampers’ most absorbent diaper
  • A soft as cashmere feel, crafted with the finest materials
  • Advanced protection, including all-around Blowout and Leak Protection, and five-layer protection
  • Clinically proven hypoallergenic
  • Dermatologically tested and accredited by the Skin Health Alliance (SHA)
  • Third -party lab tested for over 1,000 harmful chemicals and free of fragrance, parabens, elemental chlorine and latex
  • Delicate, elevated prints for a modern, premium look

“One of the biggest contributors to skin irritation is prolonged contact with moisture and waste,” said Dr Christopher B. Peltier, MD, FAAP, on behalf of Pampers.

“A diaper that pulls wetness away quickly and keeps it locked can help reduce that exposure. Pampers AMORE offers fast absorption and a design that is consistent with what parents should look for when choosing a diaper for their baby.”

Available in sizes newborn through 7, Pampers AMORE features a standard taped diaper design and is available at major retailers in the US.