USA | Mr Clean has stepped out of retirement, newly inspired and freshly energised, ready to reveal the biggest innovation of his legendary career.
Legacies last forever, and Mr Clean’s was nowhere near finished.
Dave Landers, Vice President, North America Surface Care, Procter & Gamble, was thrilled he’s back because there’s a whole lot of magic in the new product lineup, and there is no one P&G would rather partner with than the legend himself.
During his retirement, Mr Clean did anything but take it easy, and he shared every moment of it on his social feeds. He competed in athletic events, pampered himself in the bathroom, and strolled beaches like a man on a mission.
Every one of those hobbies sparked inspiration for something big: tougher Magic Erasers, a better way to clean showers and tubs, and a lineup of scents that smell like he bottled his beach vacations.
“Today, I’m proud to share that I’m back,” said Mr Clean, the larger‑than‑life cleaning icon.
“I tried to stay retired, but the ideas got too big. The magic of cleaning called me back.”
The Mr Clean innovation includes: the biggest upgrade to Magic Eraser in 20 years, the new Shower & Tub Scrubber, and new scents for the Multi-Purpose Cleaner line-up.
Built to Tackle Tough Bathroom Messes From Every Angle
Over the years, Mr Clean scientists have continuously refined Magic Erasers to align with real-world cleaning habits and help consumers overcome their toughest cleaning challenges. The new Shower & Tub Scrubber represents the brand’s most advanced bathroom innovation to date.
Its 360-degree pivoting head allows users to effortlessly cut through soap scum and grime, even in hard-to-reach areas, leaving buildup with nowhere to hide.
“We conducted extensive focus groups and surveys to better understand how consumers clean,” said Morgan Eberhard, Mr Clean Principal Scientist, Procter & Gamble.
“Even after production, we continue testing and refining to ensure our innovations truly meet consumers’ needs. This process draws on more than 20 years of consumer research, including insights gathered as recently as last year, which directly informed the final product improvements.”
The new Mr Clean Shower & Tub Scrubber and upgraded Magic Erasers are currently available at major retailers in-store and online.
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