AUS | A consumer-loved chocolate bar is leading Australia’s first food wrapped in soft plastic made with 90 percent recycled plastic (mass balance).
In an Australian first, KitKat has increased its use of recycled plastic in the production of wrappers of select products to 90 percent (mass balance), the highest proportion used in soft plastic by any significant Australian food brand.
The major step in the brand’s sustainability journey is cutting 1,200,000m of virgin plastic each year, enough to cover approximately 1000 x 50m swimming pools. The 90 percent recycled plastic is allocated using the ISCC mass balance approach.
Nestlé General Manager Confectionery Andrew Lawrey said that KitKat lovers want breaks for good – and that packaging matters to them.
“Their appetite for change is accelerating, and we know they are looking for better packaging, including packaging made with more recycled material (mass balance),” said Lawrey.
“It’s critical that our packaging keeps KitKat safe and fresh and delivers delicious snap consumers love. While recycled plastic suitable for soft plastic food wrappers remains scarce, we will work closely with our suppliers to transition quickly.”
The new wrappers will be used on the classic KitKat and KitKat Gold 4-finger bars, KitKat Chunky Aero Mint bar and classic KitKat block.
The update builds on KitKat’s move last year to become Australia’s first food wrapped in soft plastic made with 30 percent recycled plastic, using a mass balance approach – with more than 40 million KitKat 4-finger bars wrapped with 30 percent recycled plastic (mass balance) since.
KitKat hopes this wrapper will do more than just reduce virgin plastic use, hoping it will serve as a reminder of the circular potential for soft plastics.
“We all know the disappointment of not being able to recycle our soft plastics right now, but we’ve designed our wrappers so that where collection is available, they can be recycled.”
KitKat continues working with industry and the value chain to see a future where Australian-used plastic can be collected and turned into soft plastic food packaging.
Nestlé plans to introduce food-grade soft plastic wrappers made with recycled plastic (mass balance) to further product ranges as global availability increases.
