USA | In 1963, Pop-Tarts changed the world forever with its groundbreaking take on the classic toast and jam. Now, Pop-Tarts is earning its place as a snack superhero.
The toaster pastry lineup, inspired by Marvel Studios' The Fantastic Four: First Steps, will give fans a snacking experience that takes their taste buds on a nostalgic journey.
Fan-favourite Pop-Tarts Frosted Blue Raspberry is returning to the pastry universe exclusively at Walmart, after a six-year hiatus.
Filled with a deliciously gooey blue raspberry-flavoured centre, these cosmic power-inspired pastries strike the perfect balance of tangy, fruity and sweet. Each pastry features one of eight unique frosting designs inspired by the iconic Super Hero team, their powers, and more.
"The Pop-Tarts and Marvel Studios' 'The Fantastic Four: First Steps' collaboration is a celebration of our shared 1960s origins," said Leslie Serro, vice president of marketing for Pop-Tarts.
"There's no better way to welcome everyone's favourite, blue-suited Super Hero family to the MCU than with the triumphant return of our own fantastically blue toaster pastry, Pop-Tarts Frosted Blue Raspberry, back on shelves for the first time since 2019, and just in time for this summer's must-see movie."
Beginning this month, while supplies last, customers can purchase limited-edition Pop-Tarts Frosted Blue Raspberry at Walmart, as well as specially marked boxes of Pop-Tarts Frosted Strawberry, Frosted Brown Sugar Cinnamon, and Frosted S'mores.
For even more movie and pastry fun, fans who purchase USD 10 worth of any participating boxes of Pop-Tarts Frosted Blue Raspberry, Frosted Strawberry, Frosted Brown Sugar Cinnamon and/or Frosted S'mores starting this June have the opportunity to get a Fandango Movie Reward to see Marvel Studios' The Fantastic Four: First Steps in theaters.
