AUSTRALIA | Amcor has partnered with leading Australian bread manufacturer Tip Top Bakeries to introduce new bread bags.
These innovative bags, made with 30 percent recycled plastic using the ISCC mass balance approach, began rolling out in September 2024. They are now available in major retailers across Australia for Tip Top The One, Tip Top The One Gluten Free, and Tip Top 9 Grain loaves.
This industry-first initiative for the Australian sliced packaged bread aisle will help remove 160 tons of virgin plastic by December 2025.
It was built on Tip Top’s commitment to sustainable packaging. It began in 2020 with the introduction of 100 percent recycled and recyclable cardboard bread tags, eliminating 140 million pieces of single-use plastic annually.
"At Amcor, we are dedicated to pioneering advanced packaging solutions that reduce reliance on virgin plastics while maintaining the quality and safety consumers expect,” said Richard Smith, director of Sustainability for Amcor Flexibles Asia Pacific.
“This partnership not only underscores Tip Top's leadership in the bakery aisle but also demonstrates the impact that collaboration across the value chain and innovation can have on driving the circular economy forward in Australia."
The ISCC certification ensured that at least 30 percent of the plastic sourced for the production of our bread bags is recycled and allocated via the mass balance approach.
“Tip Top is committed to feeding Australian communities more sustainably and responsibly, taking steps towards tackling the issue of plastic waste while maintaining the freshness and quality of our delicious bread,” said the Director of Sales and ESG Lead at Tip Top Australia, Graeme Cutler.
“This initiative marks a significant milestone in our partnership with packaging suppliers to help drive positive change in our industry.”
Amcor is a global leader in developing and producing responsible packaging solutions across various materials for food, beverage, pharmaceutical, medical, home and personal care, and other products. The company has focused on making increasingly recyclable, reusable, lighter-weight packaging using more recycled content.
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