AUSTRALIA | In a new three-year partnership with the Heart Foundation, UNCLE TOBYS has aimed to help people in Australia understand the benefits of including rolled oats in their everyday diet.
Heart health is a significant concern among Australians, with around 30 percent of Aussies living with high cholesterol, a known risk factor impacting heart health.
UNCLE TOBYS rolled oats naturally contain beta-glucan, a special type of fibre that can help address this risk by lowering cholesterol. These rolled oats can easily be incorporated into a heart-healthy eating pattern.
Each serve of UNCLE TOBYS Traditional Rolled Oats and UNCLE TOBYS Quick Rolled Oats contains 1.6g of beta-glucan per 40g, and just 3g of beta-glucan is required each day to help lower cholesterol as part of a diet low in saturated fat.
“In our collaboration with the Heart Foundation, we want to inspire Australians to enjoy rolled oats as part of their regular routine to help manage cholesterol and support heart health,” said Head of UNCLE TOBYS Oats Marketing, Kimberley Finsten.
“Together, we’re working to make a positive impact on all Australians, one bowl at a time.”
Heart Foundation CEO David Lloyd welcomed the partnership and said it would help the Foundation achieve its vision of an Australia free of heart disease.
“By working together with UNCLE TOBYS, we can help more people in Australia manage their cholesterol and support heart health," Lloyd said.
Partnership activity will kick off with Heart Week in early May, featuring heart-healthy recipes and on-pack information on the role of beta-glucan.
From the second half of the year, consumers can look out for the Heart Foundation logo on UNCLE TOBYS oats packs and visit the UNCLE TOBYS website for heart-healthy recipes or to learn more about healthy breakfast habits for your heart.
UNCLE TOBYS Traditional Rolled Oats and UNCLE TOBYS Quick Rolled Oats are available at major food retailers and select independent retailers in a 500g and 1 kg box.
