AUS | ALDI has partnered with the renowned print house Liberty to introduce an exclusive collection of premium gifting, stationery, and homeware items to its iconic middle aisle, just in time for Christmas. The collaboration, available in stores, combines Liberty's celebrated heritage and design with ALDI's commitment to offering high-quality products at affordable prices.
The ALDI x Liberty collaboration showcases twelve products adorned with four exquisite Liberty print designs, bringing a touch of luxury to the festive season. Notably, 10 percent of Liberty's proceeds from this range will support Camp Quality, an organisation dedicated to bringing positivity, fun, and laughter into the lives of children facing cancer.
Belinda Grice, ALDI Australia’s Buying Director of Special Buys, expressed excitement about bringing a touch of luxury to customers at affordable prices, stating that the collaboration with Liberty is a perfect match.
The range includes a Deluxe Candle, Hand Cream, Premium Cards, a Tea for One Set, and more. The products are designed for gifting or adding a touch of sophistication to homes during festive entertaining.
