Pernod Ricard presents its "2050 Future Scenarios" study, decoding the way climate change will impact potential pathways for how we live, consume and socialise in the year 2050.
In the face of the climate crisis, the future of the human race is being called into question. Pernod Ricard are particularly questioning the future of convivialité, and what could be more natural for them as Creators of Convivialité than to raise the question. How can convivialité continue to thrive in the future?
At the heart of convivialité is the innate need for human connection through socialising. It satisfies a deep desire to share and nurture genuine and meaningful relationships. The purpose of this study is to help best prepare for the far-reaching environmental and societal changes to come and to best anticipate key consumer trends. Pernod Ricard strongly believe that resilience can only be achieved by preparing for multiple future scenarios. Also, as a firm believer in sharing and in collective strength, Pernod Ricard has chosen to publicly present the key findings of its study. The aim of this open source approach is to initiate a comprehensive conversation amongst players in the ecosystem on this crucial issue and help pave the way for a collective, meaningful and impactful discussion.
As Creators of Convivialité, Pernod Ricard delve beyond the wine and spirits category to distinguish what makes meaningful moments of human togetherness. With the effects of global warming becoming increasingly visible, the Cultural Foresight team aims to decode how climate change will impact the way we live, consume and socialise in the year 2050.
In this report "2050 Future Scenarios", the team combines quantitative and predictive tools with their sociological, qualitative approach to champion a spirit of curiosity for a future filled with uncertainty.
Our Group is currently raising awareness amongst all its employees, beginning with top management, in order to explore the impact that each individual scenario could have on each of the daily lives of our consumers. Collective workshops are therefore being held to ensure that all departments take these possible futures into account in their day-to-day activities. To help achieve harmony in our society, everyone is involved and these scenarios are incorporated into the Company’s 10-year strategic plan.
The ultimate aim in publicly sharing this study both internally and externally is that the only desirable future scenario – eco-harmony – becomes a reality.
Download the 2050 Future Scenarios study here.
Read more about Pernod Ricard.
