Anuga FoodTec and the International Fruit and Vegetable Juice Association (IFU) have agreed on an extensive partnership which encompasses both communicative aspects as well as an increased presence at the upcoming Anuga FoodTec 2018. The aim of the agreement is to offer representatives from the fruit juice industry in particular, an attractive platform and create added value at the leading supplier trade fair for the food and beverage industry in Cologne.

Among other things, the partnership foresees the execution of a technical workshop by the IFU at Anuga FoodTec 2018. The motto of the technical workshop is "For the Juice Industry. From the Industry Experts." It offers a forum for up to 20 presentations by leading companies, laboratories and research institutes, which not only offer an exchange between CEOs and the senior management, but above all between employees from the research and development, quality assurance and supply chain management departments. The themes addressed will include among others production, microbiology, quality and CSR. The edge that the industry would be able to achieve with genetically modified organisms was one of the most hotly discussed themes in 2017 and a continuation of this theme is also planned for 2018. Furthermore, the IFU will be represented with an exhibition stand at Anuga FoodTec in Cologne. Anuga FoodTec will also be present at selected events of the IFU. In terms of communications, the partners will support each other via the respective channels in the form of a mutual content exchange as well as carrying out sponsoring campaigns of individual formats. It is also planned mid-term to place events of the IFU in the immediate environment of further trade fairs from Koelnmesse's Global Competence in Food and FoodTec field of competence

Anuga FoodTec is the world's leading trade fair for the food and beverage industry. This is where the worldwide offer of the food industry meets up with its suppliers. From process technology, to filling and packing technologies, from packing materials, to ingredients, through to food safety, whether for meat or dairy products, for beverages or frozen food, for bakery products or basic foodstuffs - Anuga FoodTec is the place where all solutions and ideas for the manufacturing and packing of all foodstuffs is presented in a condensed format. The cooperation with the IFU particularly builds a further bridge to the beverage industry. The IFU has been uniting manufacturers from the juice production segment for almost 60 years and in the meantime represents members in more than 60 countries.

The next Anuga FoodTec will take place from 20th-23rd March 2018 in Cologne. The trade fair is jointly organised by Koelnmesse and the German Agricultural Society (DLG). Koelnmesse is an international leader in organising food fairs and events regarding food and beverage processing. Koelnmesse organises food trade fairs around the world and Anuga, ISM and Anuga FoodTec are established world leaders.

Further Information is available at