Incite’s annual report on Asian food and beverage importers and distributors found new opportunities in the market as pandemic restrictions fall to the past. As many as 86 percent of the 1,900 companies surveyed are reviewing new distribution opportunities.
Non-alcoholic beverages, dairy products, plant-based protein and health food and organics are categories Asian distributors are most interested in right now. Distributors are feeling optimistic about the future of the grocery sector, especially the next 12 months. However, inflation is a concern for everyone.
Of all the distributors, 41 percent work with UK brands, 55 percent work with Australian brands and 42 percent work with New Zealand brands, all of which are highly regarded in Southeast and North Asian markets. Price and logistics were named as the biggest challenges for importers.
Culturally neutral products are popular as distributors do not want to spend time or money educating consumers on a product that is not understood globally. Brands need to go above and beyond to win target distributors over and make sure local dynamics, price structures, and promotional strategies have been considered.
To read the full report, visit exportincite.com
