New Zealand-owned and operated Green Cross Health, the parent company of Unichem and Life Pharmacies, has unveiled a significant evolution of its beauty and well-being offering.
Green Cross Health has launched a new store concept, Beauty by Life. The store will create a new customer beauty experience by providing a curated selection of leading cosmetic, skincare, fragrance, hair care, and well-being brands seamlessly integrated within a pharmacy.
The refreshed and extensive product range will be further supported by the organisation's expert care and advice, which it has been known for since 1995.
“Beauty by Life is a unique space in New Zealand where beauty meets wellness, supported by our unparalleled expert care and advice,” said Rachael Newfield, Group CEO of Green Cross Health.
“An exciting new destination for the discerning beauty lover, the store concept brings together the best beauty and wellbeing brands at various price points, designed to enhance and uplift our customers – inside and out. A one-stop-shop for all your beauty and wellbeing needs.”
Newfield added that the new approach to store design and greater integration of the beauty, well-being, and pharmacy offerings will take the current offerings to the next level and set them apart in the market.
Customers can shop for their favourite beauty brands in an intuitive, easy-to-navigate way, receive expert advice from the in-store team, fill a prescription, and receive pharmacy-only health care—all in one location.
The store will also have treatment rooms where a range of beauty services will be available to book, with more to be added over the coming months.
“A full 360-degree approach to inner and outer wellbeing – because we believe that feeling and looking good on the outside starts with feeling good on the inside.”
The Beauty by Life brand has been introduced through the Life Pharmacy store in Westfield, Newmarket, with plans to expand further across New Zealand to give Kiwis the chance to experience Beauty by Life.
“We look forward to welcoming our customers in-store so they can experience the difference for themselves.”
