In celebration of its 50th anniversary, The Ferrero group teamed up with Coca-Cola to release a limited-edition Tic Tac Coca-Cola. The iconic hard mints are set to launch in 70 countries worldwide and will come in three sizes; the standard 1oz box, an oversized box wrapped in red and the latest 3oz share packs.
The launch will be accompanied by a globally integrated communication plan with a marketing campaign set to utilise traditional and new media such as TV, online and social.
The partnership marks the beverage giant’s first entry into the sweet packaged food market.
