IN a first for Kiwi supermarkets, Countdown has introduced a range of personal insurance products backed by specialist life insurer Cigna. Countdown Insurance covers bill protection, pet, travel, accidental death and life insurance. The retailer is also offering free life insurance for new parents and its insurance can be applied for online or over the phone.

Managing director Dave Chambers says Countdown has a proud history of innovating to improve the experience of shoppers and its insurance offering provides a mix of appropriately priced products.

“It’s clear that many people see personal insurance as expensive and somewhat unnecessary.  At Countdown our key point of difference is that we are already a part of people’s everyday life, with 2.7 million customers walking through our doors every week. Our customers know us and we’re well-placed to custom design an insurance solution for Kiwis that’s simple, great value and able to help make their lives a little bit easier,” says Chambers.
Cigna has been operating in the New Zealand marketplace for 90 years and its CEO Lance Walker says the company is excited to be supporting Countdown in its newest venture.

“While Countdown might be new to the insurance game, they’ll be solidly backed by our knowledge and expertise every step of the way,” says Walker.

Countdown is giving away free grocery protection insurance to the first 5000 customers who successfully apply.