DKSH has entered into an exclusive agreement with PZ Cussons to promote its leading international brands in New Zealand.
DKSH Business Unit Consumer Goods, the leading Market Expansion Services provider for fast moving consumer goods, and PZ Cussons, a dynamic consumer products group, have signed an exclusive agreement to advance renowned international brands in New Zealand. The collaboration will come into effect on July 27, 2020.
PZ Cussons was founded in Sierra Leone, Africa, in 1884. Throughout its 135-year history, the company has evolved to today’s international consumer goods group, publicly listed on the London Stock Exchange. It carries an established portfolio of trusted brands across Europe, the Americas, Africa and Asia Pacific.
As part of this partnership, DKSH will provide the complete range of Market Expansion Services, including marketing and sales, distribution and logistics, key account management, field marketing as well as after-sales services. PZ Cussons’ diverse product portfolio covered by the collaboration encompasses brands such as Morning Fresh, Reflect, Imperial Leather, Original Source, Down to Earth, Nilodor and Rafferty’s Garden. Additionally, DKSH will service the grocery channel on an exclusive basis for the popular personal care and beauty brands St Tropez, Fudge, Sanctuary Spa and Charles Worthington.
“I am delighted about our partnership with DKSH. They have an outstanding team and the capabilities needed to drive growth for our brands," said Rob Spence, Managing Director, Australia & New Zealand for PZ Cussons.
“It is a privilege to partner with PZ Cussons, and we are excited to expand the presence of their brands in the New Zealand market," added Russell Wilson, Managing Director, DKSH New Zealand Limited.