New Zealand’s period care category had a much-needed makeover this November with the launch of modern and mindful new period product brand, Me.
Cool, conscious, community-focused and super chic, Me. is a breath of fresh air amidst the dated messaging and saccharine, plastic-wrapped packaging of period products currently on offer.
Me. is a whole new mood in period care, created for a contemporary market. Me.’s initial market offering includes pads in regular, super or overnight, tampons in mini, regular or super and a liner, each thoughtfully created for today’s women and their lifestyles.
Designed with a considered blend of certified and sustainably sourced 100% organic cotton and performance-based synthetic material, Me.’s tampons, pads and liners showcase the very best combination of form and function. The pads and liners have biodegradable wrappers and all products have recyclable cardboard exterior packaging.
“Me. is a better-for-you period care brand that genuinely cares,” said Ally Rodwell, Me. marketing manager.
“About you and your body. About women and their choices. About the planet and how we treat it.”
“Equal parts style and substance, Me. was created to meet the needs of the new-age woman who demands authenticity and accountability from the brands she puts her purchasing power behind. In a category of such intimate importance, Me. has a responsibility to deliver. Spoiler alert: It does!”
Hypoallergenic, free of synthetic dyes, fragrance and chlorine, Me. is designed to care not just for customers but for the environment too. Taking aesthetic cues from the very best beauty, fashion and lifestyle brands, Me. is redesigning period care - giving it the same respect, attention and airtime as any other self-care product.
Set to be instantly iconic and designed to be displayed with confidence alongside consumers’ other favourite lifestyle and beauty essentials – hence, the brand tagline “Don’t hide Me.” - Me.’s signature blue packaging is distinctive yet understated, calming yet elevating, fuss-free and non-binary.