For the first time this year, the Food Price Index (FPI) shows a drop in the cost of fruit and vegetables as the country’s growers recover from a tough spell of weather-related challenges.
United Fresh President, Jerry Prendergast, said the fall in prices for the month of May is not unexpected, with plenty of fresh, seasonal produce harvested.
“The industry has worked hard to get our supply volumes back up after heavy rain disrupted the normal planting cycle across many parts of the North Island. With May being one of the warmest months on record, this also contributed to producing a reasonable supply,” said Prendergast.
He continued that the fruit and vegetable market has always fluctuated with supply and demand, with this year no exception. With supply to improve, Prendergast added that consumers are seeing prices return to a ‘new normal’, higher than in previous years but a decrease compared to the last few months.
“We’re hoping the weather will play ball for the rest of the year.”
Shortages in some product categories, such as kūmara, have seen the FPI increase steeply in the last few months.
“It’s a huge relief to see good news for consumers. Budgets are tight, but choosing healthy options is so important for the well-being of the whole whānau.”
Prendergast said he was pleased to see shoppers taking the opportunity to experiment with different types of fresh produce if their favourite is in short supply and added that, hopefully, many of the new recipes and flavour combinations they’ve tried would remain part of the regular family meal repertoire.
