PAK’nSAVE Highland Park has officially opened its doors, adding to the vibrant grocery scene in East Auckland.
The NZD 100 million supermarket has joined a bustling retail area with seven other grocery retailers within a one-kilometre radius, offering shoppers even more options.
While Woolworths sits right next door, PAK’nSAVE will also compete with a diverse range of niche and specialty stores, showcasing the thriving and dynamic nature of the Highland Park community.
“It’s not just about competing with the big Australian-owned guys - this is an area with vibrant, varied grocery options, and we’re excited to add even more choice,” said Wade Brown, who, alongside his wife Diana, are the owner-operators of the new store.
The Browns, experienced grocers who previously ran New World Kawerau and New World Kumeū, have brought their passion for low prices and great value to Highland Park.
“We’re here to fight for every dollar, helping local families stretch their grocery budgets further. We want to offer a fresh, competitive option that blends affordability with quality and convenience.”
The new store has wider aisles, an extensive product range, and the latest innovations in supermarket operations. It has been designed to deliver a top-tier shopping experience while keeping costs low.
“We’re proud to open PAK’nSAVE Highland Park and bring more competition to this already dynamic area. Whether it’s against a major multinational supermarket chain or the many fantastic specialty stores nearby, our focus is on delivering the best value to our customers every day,” said Chris Quin, Chief Executive of Foodstuffs North Island.
"As New Zealand’s only locally owned major grocery retailer, we’re committed to staying match-fit, making the investments needed to compete at scale, and ensuring Kiwis always have access to world-class supermarkets like this one."
The arrival of PAK’nSAVE Highland Park has also been a win for the local economy, with 250 new jobs created as part of the store’s launch.
“The response from job seekers has been incredible, with more than 3,000 people applying for roles. We’ve built a fantastic team that’s ready to deliver on our promise of New Zealand’s lowest grocery prices,” said Diana Brown.
PAK’nSAVE Highland Park is the first store opening of 2025 for Foodstuffs North Island, with New World Point Chevalier set to open later in the year.
