Foodstuffs New Zealand welcomes Kim Leybourne as the new Head of Precision Media. Leybourne brings over 30 years of media strategy and planning experience from the UK, Australia and New Zealand.
Kim Leybourne
Leybourne has been responsible for media planning and implementation across several high-profile clients in retail, FMCG, finance, government, pharmaceuticals and travel. Her most recent position was as Group Media Director at Stanley St, and she has previously held positions as GM at Carat and MediaCom, as well as being the strategic lead on The Warehouse at DDB.
Leybourne is a highly respected senior media executive with deep experience in the New Zealand media landscape and has an outstanding reputation for pitching and winning new business while building inclusive, high-performing media functions.
Leybourne has a strong understanding across the FMCG, and retail playing fields, having worked previously on multiple industry categories and, for the last three years, has led the Briscoes group account.
Dominic Quin, Group General Manager Marketing and CX, Foodstuffs New Zealand, said that Foodstuffs was excited to have Leybourne join the organisation as Head of Precision Media.
“Kim brings a unique set of fine-tuned skills, making her a perfect fit for the role,” shared Quin.
Quin continued that Leybourne has a passion for the retail sector and media. With her reputation for rolling up her sleeves to do whatever it takes to make things happen, Quin believes Leybourne is perfect to lead the next stage of the Foodstuffs retail media journey.
Leybourne shared the excitement about her new role.
“I have a never-ending passion for delivering successful, fully integrated solutions based on insight and a strong understanding of the client’s business strategy, which plays into the nature of what the team at Precision are here to deliver. I look forward to working with them and using my skill set to help optimise results,” concluded Leybourne.
