One Australian family business has gone from garage to global, tapping into the worldwide wellness market, which has an estimated value of $1.5 trillion. It has become Australia’s leading natural nutrition brand.
This month, Australian health food brand Nutra Organics is celebrating an epic milestone: 25 years of deeply nourishing families. And just like many wellness brands, Nutra Organics is riding the wellness wave.
Founded in 1998 by visionary Australian couple Mark and Darlene Powell, who were self-proclaimed 'crazy health food people’, Nutra Organics has become a global sensation thanks to its innovative, delicious and natural health product range spanning Collagens, Bone Broth and Bone Broth Concentrate, Supergreens and Reds, Kids Nutrition and more.
Sacrificing their family home to support their aspirations, the Powell’s spent every dollar to their name on setting up the business. Now, 25 years on, Nutra Organics is Australia’s leading wholefood nutrition brand, nourishing 1 million customers yearly, with plans to hit 10 million customers by 2024.
From humble beginnings operating out of the family garage in 1998 to the crazy decision to rent their first factory in Currumbin, Gold Coast, 12 years later, with only one pallet of product, Nutra Organics now has over 50 staff, 2188 stockists, has sold to customers in 78 countries, and is on track to become a $30 million business this financial year. Today, one Nutra Organics wholefoods product sells every 30 seconds. Nutra Organics food products are 100 percent made in Australia, mostly within 100 km of the Murwillumbah HQ in Northern NSW.
