Hellers have unveiled their latest addition – the Shredded Kentucky Chicken! This mouthwatering offering promises a delicious Kentucky flavour, reminiscent of the ever-popular Fried Chicken.
Positioned within the existing Craft Chicken Range, alongside favourites like Sliced Tandoori Chicken 250g, Sliced BBQ Chicken 250g, and Sliced & Shredded Roast Chicken 300g, this new product caters to consumers' cravings for convenient yet flavoursome meal solutions. With a compact 250g pack size, it aims to meet the demands of modern lifestyles.
The launch of Shredded Kentucky Chicken marks a strategic move by Hellers to maintain its stronghold in the competitive chicken category. Insights reveal that the Hellers Craft Chicken range has significantly contributed to the sector, generating over $5.5M in total NZ Grocery sales in the past year. Impressively, three of the top five chicken products in terms of volume sales in NZ Grocery belong to the Hellers Chicken Range, showcasing its popularity and consumer trust.
In addition to the product launch, Hellers sweetened the deal by offering consumers a chance to win an American taste adventure worth $13,000. This enticing prize, comprising a trip for two to the USA, aligns with the brand's theme of delivering authentic flavours and experiences to its customers.
Contact your Hellers Rep to order today or call 0800 435 5977.
