Howler Hotdogs has always been about giving Kiwis a great hotdog experience.
Part of that is keeping an eye on local and overseas trends for things that Kiwis would love on a stick.
Elements of Korean culture are trending globally right now, from music and movies to makeup and, of course, food, like Korean fried chicken. Jo Williamson, founder of Howler, saw this popularity building both internationally and locally.
“There is a growing number of Korean food outlets serving Korean Corndogs in New Zealand, one franchise has eight outlets already,” said Williamson.
“Howler Hotdogs is giving consumers the option of enjoying Korean Corndogs at home. We’ve been experimenting with Korean Corndogs for three years, creating the perfect Korean-style product for Kiwi customers to enjoy at home.”
She added that cheese-pull is also a big thing on social media. Howler Hotdogs has been focusing on two of the most popular Korean Corndogs: the Mozzarella cheese on a stick (covered in sweet batter, more aligned with a sweet Asian bread) and the “Half and Half,” where half of the sausage inside is replaced with a stick of Mozzarella cheese.
Read more in the latest issue here
