Hyper Fuels Innovation at Mobil

Retail marketing agency HYPER has been appointed Mobil New Zealand’s promotional management agency and digital signage provider for their forecourt convenience store network. The partnership is the result of two independent RFP’s.

Retail marketing agency HYPER has been appointed Mobil New Zealand’s promotional management agency and digital signage provider for their forecourt convenience store network. The partnership is the result of two independent RFP’s.

“We’re incredibly proud to partner with the team at Mobil New Zealand. We’re looking forward to deploying our knowledge, creativity and tools to support Mobil’s ambitions for innovation and growth.” Said Ben Partington, HYPER CEO.

The resulting partnership will see HYPER take over the creative, production and management of Mobil’s store-based promotional POSM - a key activity that delivers compelling deals to customers at the point of purchase across the country. 

Central to the management of this programme will be HYPER’s rapid design and workflow management software which offers retailers and brands scalable content production at a low cost.

In response to changing customer needs and observing global and local convenience trends, Mobil intends to innovate on a steep trajectory within its forecourt retail environments. A key element of this evolution will see the business significantly upweight its digital signage hardware, software and content to better engage forecourt shoppers. 

HYPER will support Mobil as its preferred supplier for digital signage technology and software. They will design and manufacture state-of-the-art digital signage solutions for deployment across Mobil’s nationwide network of 183 stores.

"I am both delighted and excited to work with Hyper as they support our significant transformation in the digital and creative solutions as well as our promotional content. They have delivered a fast, simple and innovative solution approach that helps my team concentrate on doing what we love most... adding value to our customers and making their shopping experience better everyday. The team are fun and friendly and have delivered some amazing content… lot’s more to come!" Said Karl Jones, Head of Convenience Retail at Mobil.