BP has set new global goals to reimagine the future of kerbside convenience.
With a steadfast commitment to accessibility, BP’s convenience stores have consistently catered to customers on the move, offering quality food and beverage-led options in easily accessible roadside locations.
BP aims to increase customer touchpoints from around 12 million daily to more than 15 million by 2025.
In 2030, BP has set ambitious goals to double its strategic convenience sites from 1,600 to around 3,500. This expansion is projected to double the convenience gross margin from a 2022 base of USD 1.5 billion, with an impressive 10 percent compound annual growth rate.
BP has embarked on a mission in Australia to revamp its larger travel centre sites. The recently reopened Stapylton site in Queensland is a testament to this, being one of the first sites to undergo a significant retail upgrade.
The site is conveniently located off the Pacific Highway between Brisbane and the Gold Coast.
It features a new store layout and a completely new fuel system, which allows for greater product availability. The location will also stock various food products, including Krispy Kreme.
“After months of work to upgrade our site at BP Stapylton, we’re reopening with an offer that will provide our customers with a more convenient place to refuel, pick up snacks, and grab a barista-made coffee on their journeys,” said Paul Auge, vice president of mobility and convenience at BP Australia and New Zealand.
The renovations are part of BP’s vision to reimagine its retail offering across New Zealand and Australia, which will put customers at the heart of its actions. Other new facilities include a truckers’ lounge with showers, washing machines, and toilets.
In addition to these facilities, BP has refreshed its existing Wildbean cafes, optimising store layouts to help customers. They have also trialled an extended menu, providing customers with made-to-order food such as toasties and loaded fries.
To read more about convenience, click here.
