Australian poultry brand Lenard's has partnered with leading wholesale distribution warehouse, Metcash to supply its iconic handmade products to supermarkets across the nation. The move will increase Lenard's stockists from 100 to several hundred.
"Our partnership with Metcash means we are now available to all food markets in South Australia, Victoria, Tasmania and Queensland, with Western Australia and New South Wales to come soon. Supermarkets are particularly excited as we have not been available in most of these regions for a number of years," said Harry Rumpler, Lenard's Chief Executive Officer.
Metcash had over $16 billion in sales in FY21 and distributed to over 1,500 independent supermarkets around Australia.
The partnership is the first significant strategy to be implemented by Rumpler since taking over as CEO in July.
