As part of its UEFA Champions League partnership, Pepsi(R) is inviting worldwide consumers and football fans to seize the moment and follow their passion. The Pepsi football campaign is also the first iteration of the brand’s global ‘Moments’ platform.
“Throughout the year, Pepsi will celebrate a variety of moments, from the everyday good moments made great, to the truly epic like the UEFA Champion League Final,” said Brad Jakeman, president of global beverage group, PepsiCo. “This year we’re taking our global football campaign from the pitch to the stands, celebrating and igniting the contagious passion that comes to life in the fans around us, showing the world how much it means to live and love the game.”
Focused on the multitude of moments that stir our passions throughout the game of football, the content-rich campaign features a superfan anthem film titled ‘We Know How Much It Means’ and will roll-out across nearly 75 countries.