We can't help but question why Whittaker's is facing backlash for not being inclusive, when really the more pressing issue is why an organisation focused on child's wellness is aligning itself with a confectionery company?

Considering that a 2017/18 New Zealand Health Survey found that around 1 in 8 children (aged 2–14 years) were obese (12%) and that the numbers were only continuing to climb. It is alarming that this oversight seems to have been overlooked by not only Plunket but also the New Zealand public. Surely it would have made more sense for Plunket to partner with a company focused on health and wellness such as Annies or Mother Earth.