Two public relations practitioners, Jane Dodd (director of The Clique) and Adelle Keely (GM of Acumen Republic), said that food industry and media have a responsibility to ensure consumers are receiving information about food based on fact.

In a recent FGC Leaders Series video interview, Dodd and Keely pointed out there is so much information available that it’s hard for consumers to decide what’s right, even if they’re informed individuals.

“Many people change their food purchasing consumption behaviour because of what they’ve heard in the media, so public relations needs to have a role in ensuring that the information delivered through media is scientifically valid and that it is giving useful, applicable messages that consumers can put into practice,” said Dodd.

Watch video here: